Keywords for Life

What are your keywords?

I've spent the better part of the last few days brainstorming keywords for the www.imaginepub.com website in an effort to boost our search engine optimization, or SEO. It's part of the way that search engines, such as Google, find a website and list it/rank it.

The whole point of keyword selection is to think about how your customers or your audience would search for products, services or information that you provide. Sound easy? Not so much. You're faced with the fact that a lot of other companies already may have optimized their own websites around keywords/phrases that you'd like to use.

To use a fishing analogy: You cast a wide net; then you dump out most of the fish that may belong to someone else or are too small to keep anyway.

Then, you work with what's left: Keywords that accurately describe your offering, which also are not used by a bunch of your competitors, which also happen to be words/phrases that your potential customers actually search on.

I'm totally into this project.

But I started thinking: what would my own keywords be? Michelle O'Hagan's keywords?

What would yours be?